AI Insights · Timothy · January 2023
Top 5 Social Apps Performance in the United Kingdom Q4 2022
An overview of the performance of the top 5 social apps in the UK during Q4 2022, including metrics on downloads, revenue, and active users.
During the fourth quarter of 2022, the leading social apps in the United Kingdom showcased varying trends in downloads, revenue, and active users. Here’s a closer look at how these apps performed on a unified platform, combining data from both iOS and Android.
TikTok exhibited impressive weekly revenue growth, peaking at approximately $1M in mid-December. Downloads fluctuated, starting around 161K and ending the quarter at 247K. Active users remained relatively stable, with a slight increase from 19.1M to 19.5M.
Grindr - Gay Dating & Chat saw mixed revenue trends, with weekly earnings varying between $178K and $220K. Downloads were consistent, ranging from 6K to 8K per week. Active users experienced minor fluctuations, ending the quarter at 354K.
Facebook maintained steady weekly revenue, hovering around $64K to $86K. The app's downloads saw a significant boost towards the end of December, reaching 120K. Active users displayed a consistent pattern, starting at 37.2M and ending close to 37.2M.
Bigo Live - Live Streaming App experienced a gradual increase in weekly revenue, peaking at $117K in late November. Downloads were stable, fluctuating between 10K and 12K. Active users showed a steady rise, culminating at 164K by the end of the quarter.
Joi - Live Video Chat encountered a decline in weekly revenue, starting at $41K and dropping to $23K by late November, before stabilizing around $37K. Downloads decreased significantly, from 3.3K to under 1K, while active users remained relatively stable, ending the quarter at 22K.
This data, sourced from Sensor Tower, provides a comprehensive view of the performance of these top social apps in the UK during Q4 2022. For more detailed insights and analysis, visit Sensor Tower.
